This week, the entire sales team of our company visited multiple long-term clients in the food industry at the 28th FHC Shanghai Global Food Show.
Recently, the 28th FHC Shanghai Global Food Show grandly kicked off in Shanghai. As a premier event in Asia's food industry, it gathered tens of thousands of high-quality enterprises and professional buyers from around the world. Our entire sales team participated in the exhibition as a group, bringing full sincerity and professionalism to conduct focused visits to multiple long-term cooperative clients in the industry, building an efficient communication bridge at the exhibition site.

Customer relationship maintenance is the cornerstone of sales work, and face-to-face communication is the best way to narrow the emotional distance. At the exhibition, the sales team sorted out the customer cooperation history in advance and prepared customized communication plans based on the business characteristics of different clients. At the customers' booths, they not only carefully understood the R&D direction of new products and market layout plans but also took the initiative to share the company's latest supply chain optimization achievements and service upgrade plans. From market trend analysis to cooperation model innovation, both parties exchanged ideas freely. The communication that was originally conducted through screens became more warm and personal through cordial interactions, further consolidating the foundation of mutual trust.

Customer feedback is a valuable asset for enterprise growth. During this visit, long-term clients openly expressed their opinions—they not only affirmed our company's consistently stable product quality and timely responsive services but also put forward highly valuable suggestions. The sales team carefully recorded every piece of feedback and conducted on-site linkage and docking with technical and other back-end departments. Preliminary solutions were provided on the spot for some urgent needs, winning high recognition from customers.

This exhibition visit is not only an in-depth maintenance of customer relationships but also an accurate capture of market information. The sales team returned with full loads of customer trust and suggestions. In the follow-up, they will sort out and form a detailed feedback report to promote the implementation of optimization measures by relevant departments. In the current context of increasingly fierce industry competition, only by being customer demand-oriented, deeply cultivating customer relationships, and continuously innovating can we move more steadily and further on the path of win-win cooperation.
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